There's a conversion problem that nearly every B2B SaaS company selling to eCommerce brands faces: the people you most need to reach don't yet know they need what you sell. For Levanta — the affiliate and creator platform purpose-built for Amazon and Walmart marketplace sellers — that problem is especially acute. Most of their target customers have been running Amazon PPC for years but have never considered affiliate marketing as a channel. They arrive on levanta.io curious but category-agnostic.
Levanta's response is one of the most well-constructed on-site education systems in the eCommerce software category. Rather than deploying a single popup type and hoping it converts, they use a layered set of content formats — each matched to a different stage in the seller's decision journey — to move visitors from cold to convinced without ever feeling pushy. This post breaks down exactly how that system works and what eCommerce software marketers can take from it.
Levanta is the leading marketplace affiliate marketing platform for Amazon and Walmart sellers, founded by Rob Schab and Ian Brodie — the same team behind affiliate agency Grovia. The platform enables brands to recruit, manage, and pay creators, affiliates, and commerce content publishers to drive high-converting external traffic directly to their Amazon and Walmart storefronts. Brands using Levanta include HexClad, Goli, Ulike, Sports Research, Our Place, Bedsure, and JLab. In November 2024, Levanta raised $20 million in Series A funding to accelerate product development and expand its creator marketplace. Their platform has been used to drive over $2 billion in attributed seller revenue across the Amazon and Walmart ecosystems.
The conventional popup playbook — show a discount offer or email capture form within 5 seconds of arrival — fails entirely when your product requires category explanation before a visitor can evaluate it. Levanta's target buyer, an Amazon or Walmart seller, needs to understand what affiliate marketing is, why it works differently on a marketplace than on a DTC website, how the Amazon Brand Referral Bonus offsets commission costs, and what results actually look like before they'll consider booking a demo.
That's a lot of ground to cover in a single popup. Levanta solves this by matching their on-site notification formats to funnel stage: broad awareness content for cold visitors, educational deep-dives for warming visitors, webinars and ebooks for high-intent researchers, and product announcements for visitors who are already customers or actively evaluating. Each format functions as a different kind of popup — pulling visitors into the next layer of the educational journey rather than asking them to convert before they're ready.
The broadest top of Levanta's funnel is occupied by two formats that don't look like popups at all but function like them in terms of capturing attention and pulling visitors deeper: their podcast series and their definitive guide ebook.
The Unscripted Commerce podcast series — featured prominently on the resources page — covers how eCommerce brand operators actually build partnerships, with episodes like "How Customer-Led Partnerships Built an 8-Figure DTC Brand." These aren't product demos. They're editorial content that attracts brand founders and operators who are at the earliest stage of wondering whether partnerships are worth exploring. A cold visitor who discovers Levanta through an Unscripted Commerce episode has been warmed by 30 minutes of relevant education before they've ever seen a product screenshot.
Alongside the podcast, Levanta offers a gated ebook — Affiliate Marketing for Amazon Sellers: The Definitive Guide — hosted at get.levanta.io. This is a classic lead capture popup in ebook form: it's surfaced in the resources navigation, it offers high genuine value, and it captures an email address from a visitor who has explicitly declared interest in the category. For a product that requires this level of pre-education, a well-constructed ebook popup is substantially more effective than a "Book a Demo" CTA for a first-time visitor.
Visitors who return to levanta.io or who arrive from search with some category familiarity are served by a different layer: the blog and the Knowledge Hub, both of which are surfaced persistently across the site via the Resources dropdown navigation.
Levanta's Resources dropdown is itself a form of contextual popup — hovering over it from any page on the site surfaces the three most recent case studies with full imagery, titles, and dates. On any given visit in early 2026, those case studies would show JLab tripling affiliate sales, Hyperice generating $500K+ in Q4 revenue through Levanta with partner Wellblūm, and NatPat tripling affiliate revenue using Levanta's Amazon Attribution integration and Creator Connections campaigns. These aren't generic social proof blurbs. They're detailed, named, results-specific stories that a warming visitor can immediately evaluate against their own situation. Levanta's blog also recently published a post specifically connecting affiliate marketing to GEO (Generative Engine Optimization) — an increasingly important topic for brands navigating AI-powered product discovery — which signals that their content education strategy is actively tracking where their customers' attention is moving next.
For visitors who have done enough research to know they want to learn more but aren't yet ready to book a sales call, Levanta's webinar program sits at exactly the right conversion point. Their dedicated webinar registration page — "Affiliate Marketing for Amazon Sellers | Live Webinar" — is a standalone landing experience featuring named and photographed speakers: CMO Rob Schab and Director of Partnerships Greg Potts.
The speaker photography is not incidental. Showing a visitor the actual people who will teach them — with titles, headshots, and professional context — converts at higher rates than a generic registration form because it answers the implicit question every high-intent visitor asks: who is going to be in the room, and are they worth my time? Rob Schab as CMO and Greg Potts as Director of Partnerships are credible, senior, and named. The webinar page also covers session topics that map directly to the questions a seller at this funnel stage would be asking: how agencies use affiliate marketing to earn the Amazon Brand Referral Bonus, how to build scalable creator partnerships, and how to improve Amazon organic rank through external traffic. Each topic is a question with purchase intent baked into it.
For visitors who are actively evaluating Levanta or who are existing customers monitoring what's new, the product announcement layer functions as the most direct conversion push in the system. Levanta's February 2026 launch of Paid Placements — the new feature bridging flat-fee creator sponsorships with affiliate-level performance measurement — was their most multi-channel product announcement to date.
The launch included two simultaneously published blog posts: one for sellers explaining how to secure guaranteed influencer and editorial content with full-funnel Amazon attribution, and one for creators explaining how to set rates, manage brand deals, and get paid. The seller post articulated the product's value proposition in a single sentence that functions almost like a popup headline: "Marketplace sellers want top-of-funnel creator content with the performance measurement of affiliate. That hasn't existed until now." That framing is precise enough to make an evaluating visitor immediately understand both the problem and the solution.
The Paid Placements posts were tagged under both "Blog" and "Product Announcements" — meaning they appeared in two different navigation filters in the resources section simultaneously — and were surfaced in the dynamic dropdown to any returning visitor within 24 hours of publication. For active evaluators, this is the equivalent of a product update notification: it signals that Levanta is shipping, that the platform is expanding its capabilities, and that now is a meaningful moment to start or accelerate a purchase decision.
Levanta uses a multi-format content system including a gated ebook (Affiliate Marketing for Amazon Sellers: The Definitive Guide), a podcast series (Unscripted Commerce), a live webinar program featuring named speakers CMO Rob Schab and Director of Partnerships Greg Potts, detailed product announcement blog posts, a Knowledge Hub, case studies surfaced dynamically in the site navigation, and a Seller Slack Community. Each format is designed to meet Amazon and Walmart sellers at different stages of their decision journey.
Levanta's webinar page at levanta.io/amazon-affiliate-webinar/ functions as a mid-funnel conversion tool that captures high-intent visitors who are researching affiliate marketing for marketplace selling but aren't ready for a direct sales conversation. The page features photographed speaker profiles, specific session topics, and a simple registration form — converting research intent into a scheduled commitment with a known, named expert rather than an anonymous sales call.
Levanta launched Paid Placements on February 17, 2026 — a new feature enabling eCommerce brands to secure flat-fee creator and editorial content partnerships with affiliate-level performance tracking built in. The launch was announced via dual blog posts for both sellers and creators, surfaced in the dynamic resources navigation, and distributed through PRNewswire. Paid Placements are designed for brands generating $3M+ in annual revenue that need guaranteed content coverage with measurable Amazon and Walmart attribution.
One of the most distinctive elements of Levanta's entire engagement architecture is their Seller Slack Community, which is promoted in the main navigation, the resources section, and the homepage. It functions as an alternative to the email popup that most SaaS sites use for lead capture — but it creates a fundamentally different relationship.
An email capture popup collects a contact. The Slack community creates an ongoing engagement loop. An Amazon seller who joins Levanta's Slack community receives product announcements, educational content, webinar invitations, and peer conversations with other sellers — all of which bring them back to the platform at moments of progressively higher intent. By the time they book a demo, they've been educated for weeks through a channel they opted into willingly. The conversion that results is not a cold lead; it's a warm conviction.
The insight at the center of Levanta's entire on-site engagement system is that popups are not interruptions — they're offers of the next step. A popup only feels disruptive when what it's offering doesn't match where the visitor is. Levanta avoids this by deploying different offers at different funnel stages: an ebook for the cold visitor, a case study for the curious one, a webinar registration for the motivated researcher, and a product announcement for the active evaluator. The Slack community cuts across all stages by creating a channel that matures alongside the visitor's own journey.
For any eCommerce SaaS marketer trying to convert a category-uneducated buyer, that sequencing is the model worth studying.
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