In-App Guides

Help users get more
from your product.

Frustrated when users miss key features, struggle with onboarding, or disengage? Use in-app guides for timely, personalized messaging — video popups, feature highlights, and resource links that drive adoption at scale.

Setup in 5 minutes14-day free trialNo code required

4.9/5rated on G2 & Trustpilot

Ask AI about Upvert:
Upvert awarded G2 Most Implementable badge - Summer 2024 B2B software recognitionUpvert awarded G2 Best Usability for Small Business badge - Summer 2024Upvert awarded G2 Best Results for Small Business badge - Summer 2024
In-app feature release popup modal with headline, product screenshot, benefit bullets, and dual CTAs overlaid on a SaaS analytics dashboard

In-app feature release popup with dual CTAs

41%
Guide Goal Completion Lift
3x
Feature Traffic After Announcement
28%
Free-to-Paid Conversion Uplift
5 min
Setup Time
How It Works

Personalized in-app guidance, right where users need it.

01

Deploy Quickly

Customize your product experience with no-code in-app guides — no engineering required. Launch feature announcements, video popups, and resource highlights in minutes.

02

Accelerate Adoption

Guide users to high-value features with video popups, feature highlights, and announcement banners that surface only when needed — driving feature awareness and adoption at scale.

03

Measure & Optimize

Track impressions, clicks, and conversions for every guide. Know exactly which in-app messages drive adoption, and continuously improve engagement with actionable metrics.

Capabilities

Build tailored in-app guidance that inspires your users

Add Guides Directly Into Your Interface

Embedded in-app guides let you modify your user experience without code. Deploy modals, banners, and video popups that give personalized help without disrupting the in-app experience.

In-app feature release popup modal with headline, product screenshot, benefit bullets, and dual CTAs overlaid on a SaaS analytics dashboard

Personalize Every Experience

Segment and target guides to reach the right users, at the right time, with the right message. Show different guides by user role, company, industry, plan type, or behavior — powered by Upvert's de-anonymization engine.

Personalized in-app video popup with a company-specific welcome message, video player, and CTA linking to a resource, overlaid on a SaaS dashboard

Embed Interactive Demos & HTML

Embed Supademo tours, product demos, videos, or any HTML content directly inside your in-app modal. Turn passive announcements into interactive experiences — let users click through a demo, watch a YouTube tutorial, or explore a feature without ever leaving your product.

In-app modal popup with an embedded interactive product demo, navigation arrows, slide indicators, and a Try It Now CTA button

Get Users to Value Quickly

Speed up onboarding and adoption with relevant, contextual in-app messages. Surface video tutorials and feature highlights at the right moment, link to support articles and resources, and reduce time-to-value without scaling customer success headcount.

In-app feature highlight popup with a YouTube video thumbnail, play button, and dual CTAs linking to a YouTube video and documentation
Use Cases

In-app guides that work for every scenario

Feature Releases

Announce New Features the Moment They Ship

When you launch a new capability, don't bury it in a release notes email. Show a contextual in-app popup directly inside your product — with a benefit-driven headline, key value props, a product screenshot, and clear CTAs. Users discover new features the moment they're available, driving adoption without a single training session.

3x
feature traffic after announcement
Onboarding

Guide New Users to Their First 'Aha' Moment

Surface video tutorials and feature highlights to new signups at the right moment — when a user first lands on a key page, completes an action, or gets stuck. Link to support articles and resources so users can self-serve answers. Reduce time-to-value and cut churn in the critical first days.

41%
guide goal completion lift
Upsell & Conversion

Drive Free-to-Paid Conversions In-Product

Show upgrade prompts to free users who hit usage limits or engage with premium features. Target by plan type, behavior, or account — and personalize the message with their company name, usage stats, or relevant case studies. Turn product engagement into expansion revenue.

+28%
free-to-paid conversion uplift
Why Upvert

In-app guides + website popups + landing pages.
Starting at $1,500/year.

Pendo starts at $15,000/year. WalkMe starts at $25,000/year. Both cover in-app guidance only. Upvert gives you in-app guides, website popups, custom landing pages, and visitor de-anonymization — all in one platform at a fraction of the cost.

FAQ

Frequently asked questions

Can I target in-app guides to a specific group of users?

Yes. Upvert's segmentation lets you target guides at the user or account level — by company, industry, plan type, user role, behavior, or CRM data. You can also use de-anonymized visitor data to personalize guides for identified companies.

Do I need engineering resources to create in-app guides?

No. Upvert's no-code popup builder lets you create, design, and deploy in-app guides without writing a single line of code. Add the Upvert snippet once via Google Tag Manager or your header, then build guides visually in the dashboard.

What types of in-app guides can I create?

You can create modals (centered popups for feature announcements and video highlights), banners (top or bottom bars for announcements), and popups with embedded content like interactive demos, YouTube videos, or support articles. Choose from pre-built templates or build from scratch.

Can I use in-app guides on my website too?

Yes — and that's what sets Upvert apart. The same platform handles both in-app guides (inside your product) and website popups (on your public-facing site). One tool, one integration, one price for your entire visitor-to-user journey.

How does Upvert's in-app guides pricing compare to Pendo or WalkMe?

Upvert includes in-app guides, website popups, custom landing pages, and web visitor de-anonymization starting at $1,500 billed annually. Pendo starts at approximately $15,000/year for in-app guidance only, and WalkMe starts at approximately $25,000/year. Upvert covers the entire funnel at a fraction of the cost.

Ready to See In-App Guides in Action?

Schedule a demo and see how Upvert's in-app guides drive adoption, enablement, and conversions — starting at $1,500/year.