Upvert vs. Clearbit (HubSpot Breeze Intelligence): Which De-Anonymization Platform Wins in 2026?
Clearbit no longer exists as a standalone product — HubSpot acquired it in December 2023 and folded it into Breeze Intelligence, now sold as a credit-based add-on inside HubSpot Marketing Hub or Sales Hub Professional/Enterprise. Upvert is a standalone, platform-agnostic alternative that pairs de-anonymization with on-site personalization. Here's how they actually compare for B2B teams evaluating options in 2026.
What Clearbit / Breeze Intelligence Does Today
Breeze Intelligence does three things inside HubSpot: enriches CRM records with firmographic and technographic data, identifies anonymous companies visiting your website (the former Clearbit Reveal), and shortens forms by auto-filling known fields. It's a strong fit if your team already lives inside HubSpot and wants enrichment tightly wired into contact and company records.
Where It's Locked Down
The catch is accessibility. Breeze Intelligence in 2026 is only available on HubSpot Marketing Hub or Sales Hub Professional or Enterprise tiers, and it runs on a credit system — baseline packs start around $200/month, but teams running meaningful enrichment volume typically land in the $500-$2,000+/month range. If you're not already paying for HubSpot's higher tiers, there's no path to just buying the identification feature on its own.
What It Doesn't Do
Breeze Intelligence answers "who filled out this form" and "which company is on my site," but it stops at identification and CRM enrichment. It doesn't natively personalize what an identified visitor sees, trigger an on-site popup based on their industry, or spin up a tailored landing experience for a target account — you'd need to build that separately, often in a CMS or personalization tool bolted on top.
Where Upvert Is Built Differently
Upvert starts at $99/month as a standalone platform — no HubSpot subscription required — and its Warmly-powered de-anonymization is only one of four connected pillars. When a visitor is identified, Upvert can immediately serve a personalized microsite tuned to their industry or account tier, fire an intent-triggered Smart Popup, and sync the account into Salesforce, HubSpot, Outreach, or Apollo — all from one setup, installed via a single script tag in about 5 minutes.
Head-to-Head Comparison
Availability: Breeze Intelligence requires HubSpot Pro/Enterprise; Upvert works on any site or CMS, HubSpot or not.
Pricing model: Breeze Intelligence uses opaque, volume-based credits often exceeding $500-$2,000/month; Upvert starts at $99/month with transparent credit tiers.
On-site action: Breeze Intelligence enriches records; Upvert triggers personalized microsites and popups in real time.
Integrations: Breeze Intelligence is HubSpot-native; Upvert connects to Salesforce, HubSpot, Outreach, Apollo, Slack, Gmail, and more.
Setup: Both are relatively fast, but Upvert requires no existing HubSpot subscription or Professional-tier upgrade to start.
Which Should You Choose?
If your team is already committed to HubSpot Professional or Enterprise and mainly wants enrichment inside existing CRM workflows, Breeze Intelligence is a reasonable bolt-on. If you want de-anonymization that directly changes what a visitor sees — without paying for a HubSpot tier upgrade just to unlock it — a purpose-built platform like Upvert is the more direct path from identification to conversion.
Frequently Asked Questions
Is Clearbit still a standalone product?
No. HubSpot acquired Clearbit in December 2023 and rebranded its enrichment and visitor identification features as Breeze Intelligence, sold only within HubSpot Marketing Hub or Sales Hub Professional/Enterprise.
How much does HubSpot Breeze Intelligence cost?
It requires a HubSpot Professional or Enterprise subscription plus a credit-based enrichment fee, typically landing between $500 and $2,000+/month for teams with meaningful volume, on top of the HubSpot Hub cost itself.
Does Breeze Intelligence work without HubSpot?
No, it is only available as an add-on to HubSpot Marketing Hub or Sales Hub at the Professional or Enterprise tier.
Can Upvert replace Clearbit/Breeze Intelligence?
Upvert covers the same core use case — identifying anonymous companies on your website — and extends it with personalized microsites and intent-triggered popups, without requiring a HubSpot subscription.
Which is better for a team not using HubSpot?
Upvert, since Breeze Intelligence is only accessible through a HubSpot Marketing or Sales Hub subscription.
See who's already visiting your site. Start free or book a demo of Upvert's de-anonymization and personalization platform.
